Growth Marketing Associate // Pointy

Growth Marketing Associate

Role

Pointy is looking for a Growth Marketing Associate, Paid Social to join our rapidly growing Growth team. We’re looking for proven marketers who can craft a channel marketing strategy and execute on it. The ideal candidate possesses quantitative thinking skills, and thinks strategically about their channel. The associate will develop and implement strategies to grow our retailer acquisition programs.

Responsibilities

  • Effectively and efficiently lead performance-based paid acquisition marketing efforts to reach acquisition goals
  • Coordinate with internal/external teams to develop and refine creative and targeting strategy
  • Develop and execute A/B testing programs to improve campaign performance
  • Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
  • Continuously evaluate and test new tactics for acquiring new users, such as data analysis, partner management, campaign targeting, bidding, A/B tests and more
  • Work with the Growth Marketing Lead and other team members to identify and recommend improvements to partner strategy, campaign setup and optimization
  • Help with the development of analytical tools, technology and processes to drive efficiency across the Paid Acquisition Team
  • Coordinate internally to share key learnings across the team to accelerate retailer growth

Experience & Skills

  • BA / BS degree in a quantitative discipline (Statistics, Business, Economics, Computer Science or similar)
  • Proven track record of growing large-scale paid campaigns with large budgets
  • 2+ years experience leading paid social campaigns with high impact results
  • Experience with rigorous, high-frequency A/B testing and lift testing
  • Experience with campaign management platforms (Kenshoo, Nanigans, Smartly, or similar)
  • Proven analytical, business planning, and management skills
  • Strong interpersonal and communication skills, with the ability to communicate and influence effectively across various departments
  • Team Player – Willingness to dive in to help/support other team members. We all win or lose together
  • Strong desire to look at and understand the data
  • Execution Oriented – You aggressively prioritize speed/action for delivering results
  • Ownership mentality – Your program performance rests on your shoulders
  • Ability to work and thrive in a fast-paced and high-pressure environment
  • Experience with SQL and Excel (Pivot Tables, Advanced Formulas, Data Manipulation)

Company

Pointy is a Dublin-based start-up with substantial backing from top-tier international investors. Our founding team is ex-Google, ex-Oxford, and previously sold a startup to Google. You’ll be joining a stellar team at an early stage. We’re going to have a lot of fun, and we want you to join us.

Apply

Interested candidates should send a cover letter and CV to jobs@pointy.com